When someone searches for your name online, your headshot is often the first image they see.
Whether it’s on your website, LinkedIn, or a press release, a professional headshot sends a message about who you are. And if that image is outdated, poorly lit or just doesn’t reflect you at your best, it can send the wrong message entirely.
That’s why getting your headshot right is so important.
But what makes a good headshot? And what should you avoid?
Here are three essential rules to keep in mind when planning your next professional portrait.
1 – Dress the part
What you wear in your headshot says a lot about your personal brand.
Think about how you’d like people to see you. Are you aiming for approachable and friendly, or confident and professional? Your outfit should match that tone.
You don’t need to dress in a suit and tie unless that’s what you wear day to day. The goal is to look like yourself, but polished.
Solid colours usually work best, as patterns can distract the eye. Avoid anything too bright or too dark, as these can affect how your skin tone appears on camera.
For example, if you’re a therapist or a coach, you might want to wear soft, natural tones that feel calm and approachable. If you’re a solicitor or a business consultant, something smart and classic will give the right impression.
Make sure your clothes are clean and well-fitted. If you feel comfortable in what you’re wearing, it’ll show in the photo.
2 – Think about background and setting
The background of your headshot matters more than you might think. It sets the context for the image and helps draw attention to your face.
A plain backdrop, like a light grey or soft white, is a good choice for a clean, professional look. It keeps the focus on you. This kind of background works well for LinkedIn or corporate use.
But sometimes, a more natural setting can tell people more about what you do. If you’re a creative or work outdoors, a simple outdoor background with soft greenery or a textured wall can add personality without being distracting.
What matters most is that the background doesn’t pull focus. Avoid anything cluttered or too busy.
Your photographer should help guide you on what works best for your industry and personal style.
3 – Let your personality shine through
A great headshot isn’t just about looking smart or professional. It’s about feeling like you.
People connect with people, so your photo should show something of your personality.
You don’t need to give a big toothy grin, but a relaxed expression or a natural smile can make a huge difference. A good photographer will help you feel comfortable and draw out your best expressions.
The more relaxed you are, the more confident and approachable you’ll appear. That’s why it’s so important to work with someone who knows how to put you at ease.
I often take a few minutes just to chat before we start shooting, so my clients feel calm and ready.
Remember, your headshot should reflect how people see you in real life. If you’re warm and friendly, let that come through. If you’re calm and thoughtful, that’s fine too. Don’t try to be someone you’re not.
A strong headshot can open doors. It helps you make a good first impression, build trust, and show the world who you are.
By dressing in a way that suits your work, choosing the right background, and letting your personality come through, you’ll have a photo that works hard for you.
If it’s been more than a couple of years since your last headshot, or if your current one just doesn’t feel like you, it might be time for an update.
