If you’re like most business owners, you’re always looking for new and innovative ways to keep your employees engaged and motivated.
You may have tried newsletters, team-building exercises, and even’ lunch and learn’ sessions, but have you considered using video for internal communications?
Believe it or not, video can be an incredibly effective tool for boosting morale and engagement among your team.
Here are five steps to effectively using video in your internal communications.
1. Define your purpose
Before you pick up a video camera, you need to take some time to define your purpose.
What is the goal of the video?
Are you trying to increase employee engagement? Boost retention? Improve customer service?
Once you have defined your purpose, you can begin to create a plan for your video.
2. Identify your audience
Another essential step in creating your video is to identify your audience.
For internal communications, your videos are likely trying to reach your employees.
Different teams will respond differently to different messages, so carefully tailor your videos’ content.
Once you have identified your audience, you can tailor your message to them. Speak directly to your target audience.
3. Choose a format
There are a variety of different formats that you can choose for your internal communications video.
You may want to create a traditional talking-head-style video or something more interactive, such as a quiz or an animated explainer video.
Your chosen format should be based on your audience and purpose.
4. Keep it short and sweet
When it comes to internal communications videos, shorter is almost always better.
Employees are busy and likely don’t have time to watch a long, drawn-out video.
Sharing longer video content with your employees will divert their time from sales or customer service.
Aim for something that is 2-3 minutes in length.
If you have a lot of information that you need to communicate, consider breaking it up into a series of shorter videos.
5. Test, test, test
Once you have created your internal communications video and depending on the size of your business, it is vital to test it out before you roll it out to employees.
Send it to a few employees representing different departments or job functions and ask for their feedback.
Based on their feedback, make changes to the video before rolling it out company-wide.
If you’re part of a smaller business, testing still makes sense.
Once you’ve shared your first internal communications video, get feedback from your employees (what did they like or dislike?) and then adapt future videos accordingly.
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When used correctly, video can be an excellent tool for morale-boosting and engagement among your employees.
By keeping the purpose clear, defining your target audience and choosing the correct format, you can produce internal communications videos that achieve real results.
Remember to keep them short and always gain feedback before sharing the next one!
How will you incorporate video into your internal communications?
